Developed new and viable businesses outside of the core business from the ground up contributing to a 2 year increase in ARR from $5MM to $30MM.

• Wholesale - created partnerships which landed product in Nordstroms nationwide, Bloomingdale’s, Beverly Hills Hotel, among others. Grew the business to first year run rate of $1MM.


• eCommerce - including developing the supply chain, packing, and shipping processes resulting in year 1 sales of $5MM.


• Gifting - developed the program to create B2B gifting options, with a 100% sell-thru rate its first holiday season.


• Events programs – created a program to facilitate event sales in 30 stores nationwide.